Cutting load time 71% during a headless migration
Rebuilding a 400-page WordPress site as a headless front end without losing rankings.
- Client
- Example Co
- Industry
- Professional services
Results
- LCP
- 4.1s to 1.2s
- Organic sessions
- +38%
- 90 days post-launch
The constraint
Rankings could not drop. That ruled out a big-bang relaunch.
Approach
Redirect map built before any content moved, validated against the top 200 landing pages by organic entry.